IS PBS STILL NECESSARY?
By CHARLES McGRATH
Published: February 17, 2008
Correction Appended
FOR the eighth straight year the Bush administration has ritually proposed taking a hefty whack out of the federal subsidy for public broadcasting. The cuts would in effect slice in half the money that public television and public radio get from the government. If we follow the usual script, this means it’s time for upset listeners and viewers to rally to the cause, as they have in the past, and browbeat Congress into restoring the budget.
Jon Krause
Every year, though, it gets a little harder to muster the necessary outrage, and now and then a heretical thought presents itself: What if the glory days of public television — the days of “Monty Python,” “Upstairs Downstairs,” “The French Chef” — are past recapturing? Lately the audience for public TV has been shrinking even faster than the audience for the commercial networks. The average PBS show on prime time now scores about a 1.4 Nielsen rating, or roughly what the wrestling show “Friday Night Smackdown” gets.
On the other side of the ledger the audience for public radio has been growing: there are more than 30 million listeners now, compared to just 2 million in 1980. “Morning Edition” and “All Things Considered,” NPR’s morning and evening news programs, are the second and fourth most listened to shows in the country. Go figure. Who would have guessed 40 years ago, when public broadcasting came into being, that the antique medium, the one supposedly on its way out, would prove to be the greater success and the one more technically nimble. You can even download NPR broadcasts onto your iPod.
Radio benefits of course from being a smaller target, and from attracting fewer political enemies. In public television especially it used to be axiomatic that attacks on the budget were retaliation for perceived liberal bias. Newt Gingrich was quite upfront about punishing PBS when he began his budgetary onslaught back in 1995. By now, though, that war ought to be over. These days the Corporation for Public Broadcasting is run by Republicans, and a few years ago, Kenneth Y. Tomlinson, who was then chairman of PBS, wasn’t the least bit shy about trying to arm-wrestle stations into running a program whose host was Paul Gigot, editor of The Wall Street Journal editorial page. Unless you count occasional outbursts of hand-wringing earnestness on the part of Bill Moyers or David Brancaccio on “Now,” it’s hard now to see anything resembling liberal excess on PBS, if there ever was such a thing.
Scanning the PBS lineup, in fact, it’s hard to detect much of a bias toward anything at all, except possibly mustiness. Except for “Antiques Roadshow,” all the prime-time stalwarts — “The NewsHour,” “Nova,” “Nature,” “Masterpiece” — are into their third or fourth decade, and they look it. Every now and then a one-off like “The War,” Ken Burns and Lynn Novick’s World War II documentary, the most-watched PBS series in 10 years, comes along and makes a huge splash. The broadcast of the first episode was watched by some 7.3 million people, or about as many as tune in to the “NBC Nightly News.” But such projects are few and far between, and they’re so overwhelming and time-consuming that for many people they mostly serve as lengthy advertisements for the boxed DVD set, which you can view at your own convenience and your own pace.
More typical prime-time fare — if you watch WNET, Channel 13, in New York, anyway — is the weekly rerun of “Keeping Up Appearances,” a BBC sitcom about class snobbery that was old 10 years ago. With her permed hair, dowdy clothes and fluty accent, the main character, Hyacinth, is practically a parody of a certain strain in public broadcasting: the one that puts on airs and wants to pretend to singularity.
Forty years ago it really was different. There were only three networks, and none of them were known for challenging or high-minded programming. Indeed, public broadcasting came into being out of collective despair over what had become of the airwaves. Cable has changed all that. There are not only countless more channels to chose from now, but many offer the kind of stuff that in the past you could see only on public TV, and in at least some instances they do it better.
The stunning (and stunningly expensive) BBC documentary “Planet Earth,” for example, which in the old days would have been a natural for PBS, was instead broadcast on the Discovery Channel, which could presumably better afford it. The Showtime series “The Tudors” is just the kind of thing — only better produced and with more nudity — that used to make “Masterpiece Theater” (now simply “Masterpiece”), once the flagship of PBS, so unmissable. Now it’s so strapped for cash that it has pretty much settled into an all-Jane Austen format.
If you’re the sort of traditional PBS viewer who likes extended news broadcasts, say, or cooking shows, old movies and shows about animals gnawing each other on the veld, cable now offers channels devoted just to your interest. Cable is a little like the Internet in that respect: it siphons off the die-hards. Public television, meanwhile, more and more resembles everything else on TV. Since corporate sponsors were allowed to extend their “credit” announcements to 30 seconds, commercials in all but name have been a regular feature on public television, and that’s not to mention pledge programs, the fund-raising equivalent of water-boarding.
In a needy bid for viewers, public television imitates just as much as it’s imitated, putting on pop knockoffs like “America’s Ballroom Challenge.” Even though a number of surveys suggest that a large segment of the viewing population still wants the best of what public television has to offer, there isn’t as much of that as there used to be, and when it is on, it often gets lost amid all the dreck.
Considering how much it costs to create new topnotch programming, the best solution to public television’s woes is the one that will probably never happen: more money, not less. Here too public radio has an edge, because giving listeners what they want doesn’t cost nearly as much. NPR has benefited, moreover, from a huge bequest from the estate of Joan Kroc, widow of the longtime McDonald’s chairman, and you could argue that it has spent its money more wisely than PBS, spiffing up existing shows rather than trying to come up with new ones. Listeners complained mightily when Bob Edwards was booted as host of “Morning Edition” in 2004, a month before his 57th birthday, but the change invigorated the show and ratings are up. (Jim Lehrer, 73, has been with “NewsHour” since 1975, so long that some of his early viewers are now in assisted living.)
But by far the greatest advantage of public radio is that, by not trolling after ratings, it has managed to stay distinctive: it does what nothing else on radio does and sticks to its core: news and public affairs and the oddball weekly show like “Car Talk” and “A Prairie Home Companion.” At the same time, public radio thrives, in a way that public TV does not, from internal competition: in addition to NPR, the old standby, there is the newer, hipper PRI (Public Radio International), importer of the invaluable BBC World Service news program and distributor of innovative shows like “Studio 360 With Kurt Andersen” and “This American Life,” which NPR did not fight for.
Where would we be without this stuff, gathered so conveniently at the low end of the FM dial? How would we fill those otherwise empty hours when we’re held hostage in our cars? At its best public television adds a little grace note to our lives, but public radio fills a void.
This article has been revised to reflect the following correction:
Correction: February 16, 2008
An article in some copies of the Arts & Leisure section this weekend about the state of public broadcasting misspells the surname of a host whose show is distributed by Public Radio International. He is Kurt Andersen, not Anderson.
(Article courtesy of The New York Times: http://www.nytimes.com )_______________________________________________________________
FROM 2005:
PUBLIC BROADCASTING TARGETED BY HOUSE
The goal is to kill all funding to the Corporation for Public Broadcasting within two years, by 2007:
A House subcommittee voted yesterday to sharply reduce the federal government’s financial support for public broadcasting, including eliminating taxpayer funds that help underwrite such popular children’s educational programs as “Sesame Street,” “Reading Rainbow,” “Arthur” and “Postcards From Buster.”
In addition, the subcommittee acted to eliminate within two years all federal money for the Corporation for Public Broadcasting — which passes federal funds to public broadcasters — starting with a 25 percent reduction in CPB’s budget for next year, from $400 million to $300 million.
In all, the cuts would represent the most drastic cutback of public broadcasting since Congress created the nonprofit CPB in 1967. The CPB funds are particularly important for small TV and radio stations and account for about 15 percent of the public broadcasting industry’s total revenue.
http://www.washingtonpost.com/wp-dyn/content/article/2005/06/09/AR2005060902283.html
HOUSE REJECTS BUSH’S PLAN TO CUT PUBLIC BROADCASTING:
JULY 17, 2007: In a 357-72 vote this evening, the House “rejected President Bush’s plan to eliminate the $420 million federal subsidy for the Corporation for Public Broadcasting.”
Corporation for Public Broadcasting: During his tenure, former CPB chairman Kenneth Tomlinson “moved to address what he contend[ed was] the left-leaning lineup of news programs at PBS by advocating the addition of new shows with a conservative outlook.” He “failed to strike a proper balance by infusing politics into so many decisions at CPB” and by “in essence, allowing the White House to help direct plans of the CPB.” According to Jeffrey Chester, executive director of the Center for Digital Democracy, this extreme politicization was “unprecedented.” [National Public Radio, 6/20/05]
(Keep in mind that the Corporation for Public Broadcasting (CPB) is NOT PBS. The CPB has become a dumping ground of neo-conservative Bush-worshipping syncophants who have in the last 3 years almost destroyed PBS and the programs that are aired on PBS. The CPB has become staunchly right-wing in its handling of PBS.)
I for one cannot understand why Bush wants to cuts federal funding to a station that gives this country some of the best programming found on television: “Sesame Street”, “Nova”, P.O.V.”, “Frontline”, “American Masters”, “Independant Lens”, “The Lehrer News Report”, “Charlie Rose”, “The Tavis Smiley Show”, “Nature”, and Austin City Limits”, just to name a few.
I mean just $420 million, less money that is spent in an entire week from the so-called War in Iraq! A war that I and many citizens were against, but, our pleas fell on deaf ears, and now this country is entangled in an unprovoked war in Iraq with another one looming on the horizon in Iran if Bush has his way before he leaves office.
A drop in the bucket compared to all the money spent on the military complex (anyone remember $8,000 for a damn hammer?) and big business welfare-subsidies that the federal government gives up with nary a squeek or a scream out of the feds: Haliburton, auto industry (anyone remember when the U.S. government did a bailout on Lee Iaccocca’s auto company Chrsyler?), oil industries, pharmaceutical companies…and especially the insurance industry.
But, something like PBS that enriches many people’s lives, unlike the dreck found on regular television…those enlightening programs like “Jerry Springer”, “American Idol”, Desparate Housewives”, or “Survivor”, Bush is more than willing to slash very much needed funding for PBS.
And why the hell does C-Span, which is funded by cable monopolies, gets to broadcast the Senate AND House sessions, instead of PBS!? The passing of legislation that affects us all should not be held captive on some cable station, but, instead, should be available on a publically funded system such as PBS.
Sheesh.
Obviously education and information are enemies in the eyes of President Shrub. More dumbed-down drivel for the citizens. Bread-and-circuses, gladiator entertainment, mind-numbing drug-inducing swill for the masses.
What can you expect from a man who gave this country the Patriot Act, wireless tapping of citizen’s telephones, Homeland Security (which translates into “Homeland Prison” for all U.S. citizens.)
And with the hellish deficit that Bush and his imps have run up, I would think that a measly $420 million to PBS would not be too much to ask of this….this….man.
The Corporation for Public Broadcasting is a private corporation funded by the American people.
We fund it. WE ought to get what we paid for and what we want from PBS television, and WE should get the credit for doing our part when we donate money to PBS, especially when pledge time comes around. One thing I can say about PBS, many parents and adults without children do not have to worry about what comes across the screen from PBS, unlike the garbage that is put out by the main broadcasters (ABC, CBS, and NBC) and especially what is put out by cable stations.
What can we do?
Call, e-mail, write, or fax the Chariman of the Appropriations Committee, Jerry Lewis, and tell him how you feel about this.
Here’s the list of the other members of this committee, with links to their sites for contact information.
Call, write, e-mail or fax your Congressperson and Senator. Here is a link to those who represent you:
REPRESENTATIVES BY NAME: http://www.house.gov/house/MemNameSearch.shtml
SENATORS OF THE 110TH CONGRESS, BY NAME: http://www.senate.gov/general/contact_information/senators_cfm.cfm
For those of you planning on voting, contact Senators Obama, Clinton and McCain, and alert them to this travesty.
HERE’S MY LETTER:
Dear Congressman Jerry Lewis:
“President Bush plans to veto more funding to Public Broadcasting Service and National Public radio. He plans to veto $420 million in funding.
“As you know Public Broadcasting has given America the most un-biased excellent programming on television. Cutting funding to NPR and PBS would be a death-knell to such wonderful programs such as “Sesame Street”, “Nova”, “Frontline”, and American Masters”, “P.O.V.”, “Independant Lens”, “The Lehrer News Report”, “Charlie Rose”, “The Tavis Smiley Show”, to name just a few. I grew up watching the highly entertaining, enlightening and thoroughly educational programs that PBS had to offer. I learned more of the world around me, and developed an open mind in exploring the cultures, languages, and many people that live in this world. I developed a love of knowledge, a love of reading, and I developed the ability of critical thinking that was imparted by PBS and NPR.
“Public television and public radio have been positive creative forces in the lives of millions of American citizens.
“Regular broadcast television gives very little in the way of ‘quality television’, and this severe cutting of funding to PBS and to NPR would deal a fiscal blow to these quality broadcast mediums.
“Congressman Lewis, I ask that you seriously consider this veto of President Bush and vote with those of Congress to override President Bush’s veto to slash $420 million from public broadcasting.
“The nation has been given so much from PBS and NPR. Taking ANY funding from public broadcasting would not only be a shame, it would be an unforgivable crime. Please do not allow this budget loss. PBS is and should remain a ‘hands-off’ format of television—non-partisan, neither Republican, neither Democrat, neither left, neither right, neither liberal, neither conservative—-but a television system for all Americans. PBS should not be held hostage by the President of the United States, any political interest nor of anyone. PBS is a station for all Americans. Public broadcasting does not take sides. Public broadcasting only seeks to give the very best of television this country has ever had.
It is only right that the American government continue funding to PBS and NPR if only because of the excellent programing that PBS and NPR continue to offer that helps young people excel and broaden their young growing minds.
“Please give of PBS and NPR the public funding that it so richly deserves for all it has done for this country.
“Thank you so much for your attention in this very important matter.”
Sincerely,
Ann”
Oh, and when those PBS pledge drives come around, please don’t hesitate to give a donation.
Pledging. Yes, it is water-boarding torture at its best, but, in the end, it is worth it.
Is PBS still necessary? Is PBS still relevant?
I certainly think so.
There is an old saying: “You get what you pay for.”
I’d rather give some of my hard earned money to Public Broadcasting. At least this is money that I can be guaranteed that it is going towards the best educational programs money can buy not just for children—but also for adults.
